Cynthia is an experienced media sales professional with strong business development skills and vast knowledge of digital and social media platforms.

Born and educated in Hebei, China, Cynthia started her media sales career at Publicitas China in 2008 and has worked with various prestige media brands including CNN, Fortune, TIME, and Madam Figaro. She joined BBC in 2015 as Advertising Director and later as V.P. in PandaMobo, a digital agency in Beijing in 2017.

While at Publicitas and PandaMobo, Cynthia has led multiple digital/social media projects in the tourism, travel and technology sectors. She has worked with most significant advertisers and maintains an ongoing relationship with them.